EnviroCar

Honda Racing’s F1 Environmental Concept

Honda's F1 Team will race cars adorned with image of planet earth.

Honda has launched a new 2007 F1 racer which is devoid of characteristic sponsorship stickers. Instead, the RA107 is shrink-wrapped in a satellite picture of the world, showing the company’s dedication to raising awareness of environmental issues facing the planet.

Called the F1 Environmental Concept, the livery change of Honda’s F1 challenger harks back to a time when teams raced without sponsorship, in cars that were decked out in national colours. Honda claims to be representing the entire world.

In fact, anybody can have their name on the RA107 car by making a donation to an environmental charity through a specific website Honda launches today: www.myearthdream.com.

Under the concept of "our car is your car", each name will form a tiny individual pixel which will help build the image of planet earth on the car and be visible on the website (or under a microscope on the car).

Nearly 40 firms – including Universal Music, Gatorade, Fila and IBM – have already joined the roster of team partners, pledging support for the novel idea.

The Honda Racing F1 Team vows to work closely with global environmental charities to develop Honda's existing environmental ethos within the world's most high profile motor-sport.

"Climate change is probably the single biggest issue facing the global community and F1 is not immune from it,” said Nick Fry, Chief Executive Officer of Honda Racing’s F1 Team. “We believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues but also playing our part in developing solutions.”

“The FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term” he added, stating that devices for energy recovery will be in place on the cars by 2009.

Jenson Button and Brazilian Rubens Barrichello will pilot Honda’s F1 cars in the 2007 season, starting 18 March in Melbourne, Australia.

posted by Eric @ 10:42 AM